Earnings & reporting
How you earn
Your earnings terms are set in your publisher agreement. Earnings are tracked by campaign, page, and domain.
Invalid traffic — bots, duplicates, detected fraud — is filtered out and never counts toward your earnings.
What is reported
| Metric | Definition |
|---|---|
| Impressions (sent) | Placements sent to the tag |
| Impressions (viewed) | Ad visible for 1+ second |
| Clicks | Valid clicks on your placements |
| CTR | Clicks ÷ viewed impressions |
Available dimensions: campaign, domain, and IAB content category.
Timing. Current-hour metrics are near real-time; historical data is aggregated hourly and daily.
Reporting API
The same numbers are available to your own systems through
publisher insights, with a read-only
reporting key from your Adzen account representative: page views, delivered
and viewed impressions, clicks and estimated earnings by day or month, in your
timezone, optionally by country and US state. In the API, ctr is over
delivered impressions and viewed_ctr over viewed impressions, which is this
dashboard’s CTR.